New restrictions imposed on the television advertising.

6:35 AM

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Ofcom today published details of significant restrictions intended to limit children’s exposure to television advertising of food and drink products high in fat, salt and sugar. Its conclusions follow extensive public consultation and a detailed programme of audience and focus group research, economic analysis and peer review of available scientific evidence.

After a detailed examination of consultation responses and all available evidence, and in light of its statutory duties, Ofcom has published the following measures:
Restrictions

* Ofcom has decided that one of its regulatory objectives is to reduce significantly the exposure of children under 16 to the advertising of food and drink products that are high in fat, salt and sugar (HFSS).
* Ofcom will seek to achieve this by the most targeted and proportionate means possible, balancing this objective against its statutory duties to secure television programmes of high quality and wide appeal.

Chethan Thimmappa